Monica Wales is a financial and business coach, relational sales trainer, and sought-after speaker based in Spokane, Washington.

Monica's signature talk, Relational Sales, is built around a simple but powerful idea: the best salespeople aren't selling at all. They're listening, asking curious questions, and genuinely coming alongside the people they serve. This approach works because it's rooted in real human connection rather than scripts or pressure tactics, and Monica has proven it across three very different contexts: her financial coaching practice, a laundry and dry-cleaning business she co-owns with her husband Kent, and nonprofit healthcare leadership spanning 16 years.

As the founder of Coaching Freedom, Monica works with individuals, couples, and small business owners who are ready to take control of their finances and build businesses that pay them well. She and Kent paid off $147,000 in debt together, an experience that informs everything she teaches about money, mindset, and the courage it takes to change your financial story.

Monica has delivered workshops and keynotes for national conferences, corporate teams, community organizations, and professional associations. Her audiences range from solopreneurs to university enrollment teams, and she brings the same warmth, honesty, and real-world credibility to every room she walks into.

She is a graduate of Eastern Washington University, Leadership Spokane, and Gonzaga University's Women in Leadership Certificate Program, and serves on the board of Transitions Spokane.